In Pursuit of Volunteer Recruits
by Sally Hansen
How can a group or organization committed to a worthy cause attract and retain volunteers? This chronic challenge is becoming a burning issue for many of the organizations that make our communities kinder and gentler and more sustainable. According to agencies that track trends in volunteering, things are probably going to get worse as more worthy causes compete for a shrinking population of volunteers.Seventy-five percent of the Boomers, the “Me Generation”, are telling pollsters they’re not particularly interested in volunteering, and the demographic landscape is changing. According to national surveys in 2004, 55% of people aged 15-24 volunteered time to various causes, while only 32% of seniors did. Admittedly, seniors volunteered for longer periods of time, but by 2031, 25% of us will be over 65, as opposed to 13% in 2001. We’ve tapped into a number of resources to compile a short list of Do’s and Don’ts designed to help you find and keep the kind of volunteers you need to achieve your goals. Our Google search on “attract volunteers” yielded about 1,100,000 results. At the end of our list, we’ve provided two very worthwhile Internet resources you can pursue for a much more detailed discussion of the care and feeding of volunteers.




